When it comes to branding, the visuals you choose can play an essential role in how your target audience perceives you.
Whether you're a woman in business, a small business owner, or an entrepreneur ready to make your mark, the right photographs can enhance your brand's message.
But with so many photos to choose from, how do you decide which ones to use?
Think About the Platform
Different platforms cater to various vibes and audiences. Here's a quick guide:
Social Media: This is where your personality should shine! Opt for relaxed, candid shots that depict the authentic you. Whether you're laughing at a joke or sipping your favorite coffee, let your genuine moments take the front seat here.
LinkedIn: A more professional platform demands a more formal image. However, "formal" doesn't mean "stiff." It's essential to choose a photograph where you look approachable, confident, and very much like yourself.
Podcasts: If you're a host or a guest, your photo should exude confidence and expertise. A mix between a headshot and a lifestyle portrait can be perfect here, showing both your professional and personal sides.
YouTube or Video Platforms: If you're producing video content, consider using action shots or images that depict you in the midst of a task. This gives viewers a preview of what they can expect from your content.
Consider Website Content
When selecting photos for your website, always refer back to your content. What tone are you setting with your words? If your copy is fun and quirky, your photos should match that energy. If it's more formal and professional, select images that resonate with that tone. Consistency is key.
Homepage: This is the first impression visitors get of your brand. Opt for a mix of headshots, lifestyle portraits, and brand detail shots to provide a comprehensive overview. About Page: Depending on the tone of your copy, you might want a more relaxed lifestyle portrait or a professional headshot. The goal is to foster a connection with the visitor, letting them know the person behind the brand.
Contact Page: This is where potential clients decide to take the next step. An inviting and warm image that makes them feel connected can be crucial. Consider using a lifestyle shot that portrays you in an approachable manner, signaling that you're ready and eager to engage.
Blog Posts: The images for your blog should serve as visual aids, helping to illustrate the subject matter. If you're writing about a specific topic, choose photos that are directly relevant. For example, a post about time management could feature an action shot of you organising your workspace or planning your day.
Service or Product Pages: Here, the focus should be on what you're offering. Action shots showcasing you delivering a service or brand detail shots highlighting the features of a product can be impactful.
When selecting photos for various platforms and website pages, always keep the end goal in mind: fostering genuine connections and conveying your brand's essence effectively.
Seek a Second Opinion
It's natural for us, especially as women, to be our harshest critics. Sometimes, we might discard a great picture just because we're overly critical of how we look in it. A good tip here is to ask a friend or colleague to pick their favourites. They'll provide an objective view, helping you see the beauty that others see in you.
Diversify Your Photos
In a typical branding session, you'll receive an array of images that serve distinct purposes:
Headshots: These are your go-to when you want to project a polished image. If you've been invited as a guest speaker for an event, podcast, or publication, this is the photo you'd want to lead with. The clarity and focus on your face in a headshot make it perfect for these formal settings where you want people to recognise you instantly.
Lifestyle Portraits: Think of these shots as a bridge between your professional and personal worlds. They can be a game-changer for 'About' pages, especially when your copy has a relaxed tone. By using a lifestyle portrait, you're essentially inviting potential clients into your world, showing them a glimpse of the person behind the business, creating a more personal connection.
Action Shots: Beyond just portraying you in your professional element, action shots can showcase personal elements too, like your hobbies or passions. For instance, if you're a consultant who loves pottery, a shot of you at the wheel can be a great conversation starter on social media. Such images allow audiences to relate to you on a personal level, seeing that you're more than just your business.
Brand Detail Shots: These are the unsung heroes of branding photography. Perfect as website backdrops or for social media posts, especially when sharing tips or informational content. They're subtle yet effective in reinforcing your brand's aesthetic and values. A well-composed brand detail shot can set the tone without overshadowing the main content.
Embrace Yourself
Lastly, and perhaps most importantly, remember to look beyond perceived flaws. Your audience isn't zooming in to find imperfections; they're trying to connect with the person behind the business. Choose photos where you feel like yourself, because authenticity always stands out.
Wrapping Up
Selecting the right branding photos is a mix of understanding your platform, aligning with your content, getting diverse shots, and embracing your authentic self.
Remember, it's not just about looking good; it's about resonating with your audience and letting them see the real, genuine you. So, the next time you're pondering over which photos to pick, refer back to these tips, and you'll be on the right track.
Ready to Elevate Your Brand's Image?
Choosing the right photos is just the beginning. If you're looking to truly capture the essence of your brand and make an unforgettable impression, it might be time to invest in a professional branding session. Reach out today, and let's collaborate to bring your brand's story to life through captivating visuals. Your vision, combined with the right images, can create magic. Let's get started!
